How do you calculate Cost Plus Pricing?

• A. Subtract a percentage from total cost
• B. Calculate a certain percentage of the total cost of the treatment and add on to the amount to make as profit
• C. Set price equal to competitors' price
• D. Price based on demand alone

Answer: (B)

Cost Plus Pricing works by calculating all costs of delivering the service, then adding a fixed markup percentage to guarantee profit. You sum direct costs (materials, labor) and an allocated share of overhead to get the total cost, then apply a markup percentage to that total. The final price is the total cost plus the markup, which is the same as total cost multiplied by (1 plus the markup). For example, if the total cost is 200 and you want a 25% markup, the price would be 250. This approach ensures you recover costs and earn a predictable profit, rather than pricing based on competitors or demand alone. Subtracting a percentage would reduce price, while pricing to match competitors or basing price on demand are different strategies used in other contexts.